Evolving marketplace. Constant change. Fierce competition.
We’re the kind of marketing partner that makes heroic strides on behalf of our clients. As one of the few specialized health insurance marketing agencies in the U.S., we feel it’s our duty to share our insights and experience for the betterment of the industry.
What to look for in a great partner:
When it comes to health insurance marketing, staying ahead of the curve is more challenging today than ever. You already know there’s so much more to insurance-savvy marketing than clever creative. But putting your finger on exactly what modifications will make a measurable difference isn’t easy. For insurance brands working with Responsory, measured success is won when they break way from expensive mass mailings and make the move towards segmented, smarter direct response programs that:
- Develop extremely targeted audiences
- Build high-quality lists
- Embrace multichannel campaigns
- Produce cost-effective direct mail
- Harness the power of digital integration
- Integrate sure-fire tracking mechanisms
- Improve response and conversion rates
- Create successful switcher programs
For sustainable success, modern campaigns must feature fresh and informative creative, succinctly address the needs of target audience segments, meet compliance requirements, break down complicated options and translate jargon into straightforward terms, leading consumers down a clear decision-making path.
Are you ahead of the curve?
Responsory published the Health Insurance Marketing Trends & Best Practices infographic to help marketers like you stay abreast of movements in the industry that are making a positive impact. Take a closer look to see where your brand falls on the trend spectrum.
What makes Responsory the right fit?
You need a marketing partner that speaks your language. Someone with a firm finger on the pulse of your dynamic industry, who understands how to reach your unique and changing audiences and who knows what it takes to get results.
Responsory is a multichannel marketing firm that specializes in health insurance work. For nearly 20 years, we’ve been partnering with insurance companies across the country to accelerate growth and deliver healthy ROI. From Under 65 and ACA to Medicare, Small and Large Group and everything in between, the experts at Responsory can help you tackle your biggest challenges.
Need some inspiration?
Here’s a sampling of strategies and success stories, demonstrating how Responsory has helped other organizations achieve measurable marketing prowess, overcome challenges and meet – or exceed – goals similar to your own.
DIGITAL ENGAGEMENT
DIGITAL ENGAGEMENT
Smart Simple Steps to Boost Your Digital Engagement
Discover how one Blue plan drove increased traffic to its website to promote new customer-friendly online functionality and boost ROI.
ACQUISITION
ACQUISITION
Smart Zones Audience Targeting & Display Ads Help ACA Player Pick Up 838% More Members
See what a difference segmented, hyper-targeted display advertising can make for your next acquisition campaign.
MULTICHANNEL MARKETING
MULTICHANNEL MARKETING
Fresh Strategy and Creative Yield Healthy Outlook
The key to generating leads and elevating your brand’s positioning? A multichannel marketing plan that incorporates fresh creative, a smart tactical mix and an innovative combination of online and offline touchpoints.
DIGITAL INTEGRATION
DIGITAL INTEGRATION
Add Digital to Boost Engagement
Direct mail is the go-to channel for Medicare insurers looking to reach age-in candidates turning 65. But how do you boost response rates and differentiate yourself among all the Medicare choices?
PRODUCT LAUNCH
PRODUCT LAUNCH
Boost Employer Loyalty with a Smart Strategy
When introducing a new product or service, see how establishing awareness and building anticipation with your audience is crucial and can ultimately boost your overall brand recognition.
ACQUISITION
ACQUISITION
ACA Enrollment Campaign Earns 71% Click to Conversion Rate
For any health insurer, new members are among your most valuable assets. See why investing in highly targeted, data-smart tactics is critical for breaking through the clutter and acquiring new customers.
AUDIENCE TARGETING
AUDIENCE TARGETING
Innovative Smart Zones Campaign Attains the Impossible
How do you market a tailored message to a highly specialized audience segment when you don’t have a customer or prospect list? Believe it or not, it IS possible.
EVENT MARKETING
EVENT MARKETING
Boost Event Attendance with the Right Marketing Mix
While most of our health insurance clients are steering away from sign-up events, there are instances where they can make sense as part of the bigger picture. See how the right strategy can help you drive awareness and boost event attendance.
CONTENT MARKETING
CONTENT MARKETING
Guiding Small Business Decision Makers with Content
Content is the ultimate marketer’s tool with countless applications. Discover how compelling content can help guide business owners when choosing or switching to a new health insurance plan.
DATA MINING
DATA MINING
Mining for Golden Prospects with Data
Today’s savvy health insurance marketers understand the power of Big Data. Follow these tips to get the most out of your data and transform your marketing results.
