Evolving marketplace. Constant change. Fierce competition.
We’re the kind of marketing partner that makes heroic strides on behalf of our clients. As one of the few specialized health insurance marketing agencies in the U.S., we feel it’s our duty to share our insights and experience for the betterment of the industry.
What to look for in a great partner:
When it comes to health insurance marketing, staying ahead of the curve is more challenging today than ever. You already know there’s so much more to insurance-savvy marketing than clever creative. But putting your finger on exactly what modifications will make a measurable difference isn’t easy. For insurance brands working with Responsory, measured success is won when they break way from expensive mass mailings and make the move towards segmented, smarter direct response programs that:
- Develop extremely targeted audiences
- Build high-quality lists
- Embrace multichannel campaigns
- Produce cost-effective direct mail
- Harness the power of digital integration
- Integrate sure-fire tracking mechanisms
- Improve response and conversion rates
- Create successful switcher programs
For sustainable success, modern campaigns must feature fresh and informative creative, succinctly address the needs of target audience segments, meet compliance requirements, break down complicated options and translate jargon into straightforward terms, leading consumers down a clear decision-making path.
Are you ahead of the curve?
Responsory published the 2018 Health Insurance Marketing Trends & Best Practices infographic to help marketers like you stay abreast of movements in the industry that are making a positive impact. Take a closer look to see where your brand falls on the trend spectrum.
What makes Responsory the right fit?
You need a marketing partner that speaks your language. Someone with a firm finger on the pulse of your dynamic industry, who understands how to reach your unique and changing audiences and who knows what it takes to get results.
Responsory is a multichannel marketing firm that specializes in health insurance work. For nearly 20 years, we’ve been partnering with insurance companies across the country to accelerate growth and deliver healthy ROI. From Under 65 and ACA to Medicare, Small and Large Group and everything in between, the experts at Responsory can help you tackle your biggest challenges.
Need some inspiration?
Here’s a sampling of strategies and success stories, demonstrating how Responsory has helped other organizations achieve measurable marketing prowess, overcome challenges and meet – or exceed – goals similar to your own.