Let’s face it, data runs today’s world. Always-on digital connectivity has rapidly changed the health insurance marketing landscape, creating both opportunities and challenges.
Your customers are evolving through demographic shifts, increased expectations and a greater sense of empowerment. There are now two basic truths we as marketers must believe and live by:
- Today’s insurance consumers expect a personalized, direct-to-consumer experience that spans multiple channels and is relevant to where they are in their healthcare journey.
- Digital channels are an integral part of their researching, contemplating, engaging and sharing activities.