GA4 & Universal Analytics
Google is sunsetting Universal Analytics in July 2023. Here's what you need to know about its replacement, Google Analytics 4.
Google Ads Begins Transition to Responsive Search Ads
Here's what you need to know about the transition to responsive search ads and what it means for your paid search campaigns.
Our Favorite Things: 5 SEO Tools to Kickstart Your Search
Becoming an SEO expert can be challenging, especially when [...]
The Ultimate SEO Copywriting Cheat Sheet
A guide to writing strategic copy that appeals to [...]
What is a Website Audit and Why Do You Need One?
1 Surefire Way to Improve the Performance and ROI [...]
FAQ: Our new website just launched. How long before we’ll see it in Bing and Google search results?
Great question! The short answer is, "it varies." No [...]
The 6 Most Important Landing Page Metrics for Campaign Reporting
Overwhelmed by all the landing page metrics you could [...]
Why SEO Should be a Top Priority Tactic for the Health Industry
As a professional marketer in the medical, pharmaceutical, insurance [...]
Are You Making These Common Landing Page Mistakes?
Can you pinpoint exactly where your landing pages are [...]
Alexa: How can my brand get noticed in the voice search revolution?
With the popularity of Amazon Echo, Google Home and [...]
5 Quick Web Copywriting Tips for Today’s Web Readers
Only 16% of people read word-for-word online.1 This startling fact [...]
The Rx for Ailing Websites: Focusing on Engagement
Mitigare.com was suffering from confusing navigation and a perplexing user [...]
