The Medicare Landscape is Changing – And so is Your Audience
The health insurance marketing specialists at Responsory recently published “STRAIGHT TALK: Guiding Boomers with Consumer-friendly Medicare Marketing” to help Medicare health insurance marketers better understand the changing landscape. (Download it here)
Today’s baby boomers are a diverse group. They’re healthier. They’re educated. They read newspapers AND surf the web. They’re mobile. They’re social. And most importantly, they’re not all alike.
At Responsory, we understand this audience and what it takes to reach them – and it’s NOT a cookie-cutter approach. In fact, we’re experts at creating highly targeted, multichannel campaigns that are as unique as the individuals that we help our clients reach.
