Is Your Marketing Due for a Spring Refresh? + Industry News and Insights
Field Tips is a biweekly email series bringing you the latest marketing trends and topics directly to your inbox. Covering everything from digital marketing and social media to content strategy and more, we curate the industry’s top stories and present them as easily digestible insights. The content contained within this post comes directly from our March 19, 2025 issue. If you’d like to receive Field Tips, subscribe to our email or on LinkedIn.
Spring cleaning isn’t just for closets and office spaces — it’s also a great opportunity to refresh your marketing efforts.
As marketers, we’re constantly in motion; keeping up with trends, outpacing competitors and getting results. But over time, websites, content and tools can become outdated or just plain inefficient. A little maintenance now can set you up for smoother operations and better results all year long.
Here’s a quick marketing spring-cleaning checklist to get you started:
- Refresh your website: Ensure your homepage messaging, images and calls to action are up to date.
- Run a site audit: Check for technical issues, user experience improvements and traffic trends.
- Update your content: Remove outdated resources and refresh high-performing pieces.
- Optimize social media: Update visuals, bios and pinned posts for a fresh look.
- Review your Google Business Profile: Keep your business details accurate and engaging.
- Tidy up your contact lists: Remove inactive subscribers and update customer information.
- Streamline your marketing tools: Eliminate unused software and optimize the ones you rely on.
- Organize and back up files: Protect important assets and improve efficiency.
- Secure your accounts: Change passwords and enhance security measures.
If you need help refining your marketing strategy, the Responsory team is here to help. Reach out, and let’s talk about how we can make your marketing more effective this season and beyond.
Shoppers Are Hunting for Deals as Prices Go Up
WHAT’S HAPPENING. With tariffs driving up prices, shoppers aren’t just accepting the extra cost — they’re actively looking for ways to save. A February 2025 survey by Numerator found that fewer than 10% of consumers plan to shop the same way they always have. Instead, most are adjusting by hunting for sales, using coupons and cashing in on loyalty rewards to make their money go further. This shift shows that shoppers are more price-sensitive than ever, and they’re willing to put in the effort to find the best deals.
WHY IT MATTERS. Price-driven messaging is back (womp-womp). Brands that emphasize discounts, promotions and savings opportunities can stand out in a crowded market. Loyalty programs, personalized offers and value-packed deals will help keep customers engaged and prevent them from switching to competitors. With inflation and tariffs making people more budget-conscious, brands that make it easy to save will have a major advantage.
ChatGPT Is Growing, but Google Still Runs the Show
WHAT’S HAPPENING. Google Search had a huge year in 2024, growing by over 20% and handling more than 14 billion searches a day. Meanwhile, ChatGPT—despite its growing popularity—saw about 37.5 million searches daily. That means Google is still the clear leader, handling roughly 373 times more searches than ChatGPT.
WHY IT MATTERS. For better or worse, this proves that Google is still the go-to place for search traffic. While AI tools like ChatGPT are growing fast, they’re nowhere near replacing traditional search engines. That said, people are starting to use AI for information in new ways, so it’s smart for brands to keep an eye on both platforms and adjust their strategies accordingly.
Community Notes-esque Systems Don’t Stop Misinformation
WHAT’S HAPPENING. A new report from Bloomberg found that X’s (formerly Twitter) fact-checking system, Community Notes, isn’t doing a great job at stopping misinformation. Out of over a million submitted notes, fewer than 10% were ever shown to users—even when they were accurate and helpful. The problem? Notes only get published if people with different political views agree on them, which means the most controversial (and often most important) corrections never make it through. Despite these issues, Meta is now rolling out a similar system on Facebook, replacing traditional fact-checkers.
WHY IT MATTERS. For marketers, this could mean misinformation spreads even faster on social media, making it harder to control brand reputation. With Facebook’s massive reach, false or misleading stories could gain traction before businesses even have a chance to respond. Brands will need to stay on top of online conversations, be ready to fact-check their own narratives, and have a solid crisis plan in place to handle misinformation before it spirals out of control.
More To Explore
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U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly
The U.S. Department of Justice is pushing to break Google’s monopoly with four big changes, including separating Chrome from Google and limiting its deals with Apple. Get the full scoop on Search Engine Journal.
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
Break through writer’s block with five AI-powered prompts designed to spark fresh ideas, refine your message, and keep your content flowing. Get the inspiration you need from the Content Marketing Institute.
Google Begins Rolling Out March Core Algorithm Update
SEOs, keep an eye on your traffic! Google’s March 2025 core algorithm update is rolling out and could shake up search rankings over the next two weeks. Get the details on Search Engine Journal.
Thinking, Feeling and Doing Your Way to Better Marketing
Updated for 2025! The Think-Feel-Do model helps marketers go beyond just selling — by tapping into data, emotions and experiences, brands can build stronger connections and drive real action. Learn how to apply this framework on Responsory.
About the Author
A prominent marketing strategist and nationally recognized thought leader, Grant A. Johnson is president and CEO of Responsory. He is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author and the creator of Direct Branding℠, Responsory’s method for producing sure-fire measurable results.
