Free Tips for Creating Great Calls-to-Action + Industry News and Insights
Field Tips is a biweekly email series bringing you the latest marketing trends and topics directly to your inbox. Covering everything from digital marketing and social media to content strategy and more, we curate the industry’s top stories and present them as easily digestible insights. The content contained within this post comes directly from our November 1, 2024 issue. If you’d like to receive Field Tips, subscribe here.
A well-crafted Call-to-Action (CTA) is often the difference between engagement and just… crickets. It’s the final nudge that turns interest into action, and the right CTA can have a huge impact on conversions. Here are a few quick tips to make sure yours stand out:
- Be Clear and Direct: Simple, action-focused CTAs like “See How We Can Help You Grow” work wonders over vague phrases like “Learn More.”
- Add Value and Urgency: Use phrases like “Get Your Free Guide Today” to show readers what they gain and why they should act now.
- Make It Eye-Catching: Bold colors, contrasting buttons and clear fonts ensure your CTA doesn’t go unnoticed.
- A/B Test for Results: Small tweaks in CTA text or design can lead to big wins. Testing helps you see what works best with your audience.
Want more ways to optimize your CTAs or overall email strategy? Let’s chat! Just reply to this email or reach out to your team at Responsory to start a conversation.
Looking forward to helping you get results!
Meta’s Threads Reaches 275 Million Users
WHAT’S HAPPENING. Meta’s Threads has hit a significant milestone with 275 million users, showing rapid growth since its July 2023 launch. Recent spikes in user numbers reflect its appeal as an alternative to X (formerly Twitter), particularly as Threads’ user base surged in parallel with heated election-related discussions and ongoing debates about social platform preferences. Despite X’s current advantage with a reported 500 million monthly active users, Threads’ steady climb has seen it reach 40% of X’s scale in under a year.
WHY IT MATTERS. Threads’ rapid growth is shifting the social media scene, creating fresh opportunities for brands to engage in real-time conversations without the intensity found on other platforms like X. Its integration with Instagram and focus on trending topics make Threads a compelling space for marketers to build brand presence and connect with audiences looking for dynamic, but lighter, interactions. By establishing an early presence on Threads, brands can tap into its momentum and reach users who are actively seeking new social spaces.
Gen Z and GenAI Could Push Voice Shopping to the Next Level
WHAT’S HAPPENING. Voice shopping is still a small channel, but it could grow fast as Gen Z’s interest in voice assistants accelerates. Voice assistant use overall is rising by 2.9% this year, with 48.7% of U.S. internet users tapping into the technology. Gen Z leads the charge, with a 9.1% growth in usage, and most of this interaction (94.5%) is through smartphones. Although only 23% of global consumers currently use voice assistants for regular purchases, the introduction of Generative AI could make it a more popular shopping method.
WHY IT MATTERS. With Gen Z’s embrace of voice tech and demand for fast, personalized shopping, voice commerce is primed to expand. Brands that adopt voice-enabled AI features now can stay ahead of this trend, creating a convenient, engaging way to shop that could become essential for younger consumers.
Google’s Unauthorized Ad Changes Stir Advertiser Concerns
WHAT’S HAPPENING. A Google Ads representative made unapproved changes to a client’s account, altering ad copy, headline settings and bidding strategies. Google’s response, led by Ads Liaison Ginny Marvin, confirmed the oversight, attributing it to a procedural error rather than an intentional act. This incident has intensified advertiser concerns over transparency and control within Google Ads, as the changes did not appear in the account’s change history.
WHY IT MATTERS. This misstep puts a spotlight on advertiser control and trust in Google Ads. When account changes happen without approval or transparency, it heightens brand concerns over campaign consistency and accuracy. For marketers, this incident serves as a wake-up call: staying vigilant over account activity and establishing clear protocols with ad platforms is essential. Google’s promise to improve its processes is promising, but until safeguards are tightened, brands will need to double down on monitoring to protect campaign integrity.
More To Explore
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Discover six common SEO missteps, like redundant meta tags and keyword spamming, that could tank your rankings—plus updated strategies to keep your site optimized and ranking strong. Explore more on Search Engine Journal.
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About the Author
A prominent marketing strategist and nationally recognized thought leader, Grant A. Johnson is president and CEO of Responsory. He is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author and the creator of Direct Branding℠, Responsory’s method for producing sure-fire measurable results.
