See How Blue Cross and Blue Shield of Kansas Did It

So, you’ve added new functionality to your website to make your users’ lives easier. How do you make sure they find it? Promote it!  You’ll drive more qualified traffic to your site at a faster rate and earn a return on your investment more swiftly too.

Check out this recent example. Blue Cross and Blue Shield of Kansas replaced its Request a Quote form (that required prospects to wait for a call back from a Blue Cross representative) with an online rate calculator that empowers users to get an initial quote right away and a more detailed one emailed to them. We promoted the new rate calculator to prospects via Smart Zones with highly-targeted, eye-catching, personalized and timely digital display ads. When comparing pre-calculator campaigns to the new campaign featuring the “Get Rate Now” CTA, the overall clickthrough rate jumped 86% and the landing page engagement increased 70%!

BCBS-Boosts Digital Engagement

Would you like to see measurable results like these? Ask us how we can promote your website’s greatest features to the most receptive audiences.