20+ Years of Insurance Marketing Innovation At Work for You
As the ancillary benefits space becomes more competitive and complex with new channels and methods, it’s more important than ever to have smart strategies in place to get the results you need. After all, supplemental benefits are a tiny slice of the benefits pie, so you really need to stand out to attract new business.
At Responsory, we understand the challenges that ancillary benefits providers face. We’ve been partnering with insurance carriers since our inception more than 20 years ago. Our focus on measurable results means that marketing is or becomes a revenue-generating activity. We’ve helped our clients sell hundreds of millions of dollars in coverage.
See For Yourself
Take a peek at a sampling of our ancillary benefits work below. You’ll see evidence of our focus on generating ROI and continuous improvement for our clients.
Content Matters
Our many years of experience with insurance marketing help fuel our ability to develop strong content. We're able to create compelling videos, infographics, whitepapers, slideshares and more to support our ancillary insurance clients. Take a peek behind the scenes of a short video series.
Ongoing Testing Reaps Rewards
One of our mantras is Track, Measure, Assess & Improve. Whether it's testing the addition of new tactics to a campaign or basic A/B testing of creative or offers, we continually look at ways to boost results and lower costs. We did just that for one of our ancillary benefits clients, EyeMed, with a direct mail format test. It uncovered a significant opportunity for production savings. Take a closer look.
Stand Out Creative & Video Boost Results
We brought the little-known Renaissance brand and its differentiating service for groups 2 to 250 to life using stand out creative and video. Our video-in-print mailer helped introduce the company to new brokers and markets and our multichannel campaign supported a 182% increase in sales performance. Get the full picture.
Opening New Doors with Engaging Offers
To capture the attention of historically cold leads, we worked our multichannel magic to generate a 15% response rate for EyeMed. Using a "Make A Wish" theme, we executed an integrated campaign that tied in a modern day genie lamp - an Amazon echo - as the offer. And we even developed an app for the EyeMed sales team to demonstrate during their sales call. See it now.
Digital Drives Leads
Combine a digital advertising platform that's like no other, with eye-catching, response-driven creative, and you can achieve outstanding results. We've used Smart Zones next-generation patented audience targeting and display advertising to successfully reach brokers, employer decision makers, consumers and others. See how it helped EyeMed overcome what seemed like an impossible targeting challenge.
FEATURED CLIENTS
Reach Out Today
We’d love to talk with you about your marketing challenges big or small, and find out if there’s an opportunity for us to partner. Contact us today.
Want to see more? Visit Responsory.com/insurance
And discover what other clients have to say about working with Responsory:
5 Reasons You’ll Love Working with Us