to November 1, 2020

Now’s the time to start planning.

Let’s face it, the Affordable Care Act continues on in an ever-evolving marketplace. As a remaining Obamacare plan carrier, you continue to face constant change and fierce competition. You need a marketing partner with the data-driven smarts and proven experience to help you make heroic strides this enrollment period.

As one of the few specialized health insurance marketing agencies in the U.S., we feel it’s our duty to share our insights and experience for the betterment of the industry. This is especially true when it comes to helping our clients meet and exceed enrollment goals for their Affordable Care Act plans.

The State of ACA

Despite funding cuts for outreach and advertising to encourage uninsured Americans to enroll, some 8.3 million people* selected policies or were auto-enrolled into Obamacare coverage on the federal exchange (for the 38 states that use, according to the Centers for Medicare & Medicaid Services. That’s down only slightly from the 8.5 million people who signed up in 2019 for coverage.

While a pending court case threatens to overturn the Affordable Care Act and no clear replacement plan appears to be in the works, the ACA remains intact with a enrollment period for 2021 coverage planned for November 1 – December 15, 2020.

Marketing to Under 65 Segments

Among your key strategies should be segmentation. Intimately knowing your segments and sub-segments and what their hot buttons are. For the Under 65 Segment, two of your essential channels will be digital advertising and social media where you’ll impart helpful, clear and simple guidance through content sharing. Remember, content creation and publishing will ease the decision making process for your target audiences, making the path to your plans easier and quicker. And, don’t forget about your broker advocates. Empower them with the tools and content they need to easily sing your plans’ praises.

  1. Profile your ideal ACA members to create a model of look-alike prospects
  2. Deploy cookie-free Smart Zones display advertising to reach prospects on any device
  3. Test audiences and creative to understand what resonates most with shoppers and optimize your digital campaigns accordingly
  4. Incorporate a smart retargeting and landing page strategy to stay in front of prospects that may not convert immediately
  5. Remember, many users will shop around, take breaks and delay enrolling until the last minute
  6. Use social media to establish your organization as a trusted source of wellness and healthcare information
  7. Pay attention to your customers’ social conversations and life events to create more personalized and relevant experiences and offers
  8. Engage with loyal customers to recruit brand ambassadors and encourage referrals

Reach Out Today

To add our team’s know-how to your upcoming marketing endeavors, send a message or submit this Program Kickstarter.

Not ready to talk just yet? Take a few minutes to review some of the inspirational ACA marketing content we’ve pulled together for you below.

Resources for ACA Insurers

Responsory’s health insurance marketing experts have compiled the following resources to help you prepare to dominate the upcoming ACA enrollment marketing period.

ACA Marketing Expertise

Health Insurance Marketing Expertise

ACA Archives