The State of ACA
Despite funding cuts for outreach and advertising to encourage uninsured Americans to enroll, some 8.3 million people* selected policies or were auto-enrolled into Obamacare coverage on the federal exchange (for the 38 states that use healthcare.gov), according to the Centers for Medicare & Medicaid Services. That’s down only slightly from the 8.5 million people who signed up in 2019 for coverage.
While a pending court case threatens to overturn the Affordable Care Act and no clear replacement plan appears to be in the works, the ACA remains intact with a enrollment period for 2021 coverage planned for November 1 – December 15, 2020.
Marketing to Under 65 Segments
Among your key strategies should be segmentation. Intimately knowing your segments and sub-segments and what their hot buttons are. For the Under 65 Segment, two of your essential channels will be digital advertising and social media where you’ll impart helpful, clear and simple guidance through content sharing. Remember, content creation and publishing will ease the decision making process for your target audiences, making the path to your plans easier and quicker. And, don’t forget about your broker advocates. Empower them with the tools and content they need to easily sing your plans’ praises.