The State of ACA
Marketplace enrollment reached a record high of 13.8 million people in 2022, with 12.5 million receiving a subsidy. Affordability gains due to expanded subsidies, as well as an extended enrollment period, and increased outreach and enrollment assistance all likely contributed to this result.
Individual market enrollment overall (including on and off exchange) also remains higher than before the ACA was implemented. It is likely ACA-compliant enrollment (both on- and off-Marketplace is currently at a record high and that non-compliant enrollment is at a record low.
Marketing to Under 65 Segments
Among your key strategies should be segmentation. Intimately knowing your segments and sub-segments and what their hot buttons are. For the Under 65 Segment, two of your essential channels will be digital advertising and social media where you’ll impart helpful, clear and simple guidance through content sharing. Remember, content creation and publishing will ease the decision making process for your target audiences, making the path to your plans easier and quicker. And, don’t forget about your broker advocates. Empower them with the tools and content they need to easily sing your plans’ praises.