Integrating a new client’s existing marketing efforts begins with a thorough assessment of what has been effective and what opportunities there are for enhancement. We audit all existing channels, assets and strategies to understand the baseline from which to build. This assessment helps us identify opportunities and gaps in the current strategy. From there, we develop a customized, comprehensive plan that leverages proven successes while introducing new initiatives designed to drive growth and improve ROI. Our goal is to create a seamless transition that respects the brand’s legacy activities while steering towards more integrated and impactful outcomes.