It’s hard to pick a favorite feature from SEMRush, because it tracks so many things. For example, the Organic Research tool offers a single dashboard where we can see trends, top keywords, top pages, various SERP features and more. This gives us a quick overview as to what’s working and where we should optimize. Keyword Magic and Keyword Manager tools are more powerful resources for keyword research. We use them all the time to help us identify related and long-tail keyword opportunities as well as create, build and store lists in one convenient location.