Congrats! Your marketing piece drove a visitor to your landing page. Now what? Will she be influenced by your messaging? Will he engage with your offer? Or, is it game over with a quick exit?
To truly win, you want to convert those visits to leads and to do that, you need an ultra-effective landing page.
The first thing to understand is that your campaign landing page must be a stand-alone entity that has one, singular focus – to convert visitors to legitimate leads or customers. That means your page needs to feature a compelling reason to act – an offer.
Effective landing pages are successful because they are tailored for a specific campaign. What does that mean? Let’s breakdown 3 basic elements that make a real difference: