Great Leaders Aren’t Always the Best
Those who aspire to lead top brands must be in step with the heartbeat of their colleagues, have a good understanding of what their colleagues need and be willing to nurture them so they in turn can perform at elevated levels. These are the leaders who are good at paying attention, not necessarily the most creative in the room.
Take another look at Stricker. He has not had a bad pro career. He won 12 times on the PGA Tour and at one point ranked as the world’s second-best golfer. However, he is the first U.S. Ryder Cup captain to have never won a major championship. In fact, Stricker was a little surprised and intimidated once he found out he was a strong nominee for captaincy. He’d be following the likes of Arnold Palmer, Jack Nicklaus and Tom Watson, arguably three of the best players ever to play the game of golf.
There has always been a false assumption that the best leaders had to be the best at their chosen profession earlier in their careers. Vince Lombardi, for example, had an unimpressive playing career; however, he knew how to create an environment in which his players could work to their natural best. Marketing leaders should take note.